Effects of Online Game Service Satisfaction and Content Satisfaction on Users' Game Loyalty
نویسندگان
چکیده
منابع مشابه
An empirical analysis of online game service satisfaction and loyalty
In this study, we argue that there will have some factors affecting online game service satisfaction and loyalty. The purpose of this study is to understand an online game service model. This model contains several dimensions including experiential value, transaction cost, and service quality, the three antecedents of online game service satisfaction and loyalty and test the associations among ...
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ژورنال
عنوان ژورنال: Journal of Korea Game Society
سال: 2012
ISSN: 1598-4540
DOI: 10.7583/jkgs.2012.12.4.33